Avicii, born Tim Bergling, was a highly influential Swedish DJ and electronic music producer. With chart-topping hits such as “Levels” and “Wake Me Up,” he played a pivotal role in shaping the EDM landscape. Avicii’s legacy lives on through his music, which continues to inspire and entertain fans around the world.

Our work

In a collaboration with Swedish Company Pophouse, we manage the official web shop for Avicii merchandise. Sport Design Sweden handles the entire spectrum of operations, from web design to product development, warehousing, logistics, marketing, and customer support.

We are very proud to be part of this project, where fans can directly connect with the iconic artist’s legacy through our products. Through our commitment to quality and authenticity, we aim to provide fans with a genuine connection to Avicii’s legacy.


We have designed and produced a limited edition collection as a tribute to the song ‘Le7els’ by Avicii.

The collection includes a cap, hoodie, and t-shirt, with 126 units of each item, reflecting the BPM (beats per minute) of ‘Le7els.’ To maintain exclusivity, we limited the release to one piece per product per person.

To build hype and appeal to dedicated fans, we photographed the products at the same undisclosed location as the original ‘Le7els’ album cover.

Additionally, customers were given the opportunity to pre-register for their preferred size and product, receiving an email notification just prior to the collection’s release.

The collection was made available at 16:00 GMT+2, ensuring a simultaneous global release to accommodate fans worldwide.  The entire collection sold out within less than an hour.